Hospitality Assured promotes and rewards the highest level of business and service excellence of organisations in the hospitality industry. It is endorsed by the British Quality Foundation and the Quality Scotland Foundation as meeting the criteria in the European Foundation for Quality Management Excellence Model.
Hospitality Assured recognises excellence in the service environment and requires meeting the expectations of customers on a consistent and regular basis. Put simply, it focuses on the customer experience.
There is a rigorous process for achieving the standard, which takes into account customer opinion and considers all aspects of service from the customer’s perspective. It is an ongoing process that provides a series of performance indicators against which an organisation can continually judge and measure itself.